It's become a bit of tradition for CANYON//SRAM Racing to have a kit change for one race a season to promote the annual Rapha Women's 100 event where women around the world are encouraged to go for a 100km ride. With so many sponsors involved in the design of a road team kit it's a big undertaking to get all the newly designed kit to spec and delivered in time for the race. Helmets, jerseys, bike frames, wheels, sunglasses, even shoe fitting dials, they all needed a new look.
With just days before the 2018 event the equipment had all arrived. Taking advantage of the late start times at the Lotto Thüringen Ladies Tour I borrowed Alice for a quick morning spin in the top secret kit for the impending launch. Here's just a couple of shot from the shoot.
